Friday, August 8, 2014

Graduate Communications Course




We are excited to announce a new graduate course for the fall — Seminar in Applied Social Media (COMM 5311). The course will introduce students to key concepts of social networking websites/applications and provide experiences to critically analyze the positive and negative aspects of communicating (interpersonal, small group, organizational, etc.) with others through social networking. Students from all disciplines will be able to tailor the course activities to their overall graduate studies, careers or research interests.

About the Instructor: Dr. Sarah Maben is co-director of the Texas Social Media Research Institute and co-editor for The Journal of Social Media in Society, a peer-reviewed academic publication she helped to start. An assistant professor in the Department of Communication Studies, her research focus is social media, experiential learning and public relations.

Course Title: Seminar in Applied Social Media - COMM 5311
Sponsoring Department: Communication Studies
College: College of Liberal and Fine Arts

Catalog Description: This graduate course is designed to introduce students to key concepts of social networking websites/applications, enable students to interact with others through hands-on experiences on social networking websites/applications, and provide students with experiences to critically analyze the positive and negative aspects of communicating (interpersonal, small group, organizational, etc.) with others through social networking.

Intended Student Outcomes: At the conclusion of the course, the student will be able to...
A. Knowledge Outcomes
-          describe the history of social networking
-          define the relationship of online social networking to communication.
-          recognize the importance of content generation on social networking websites/applications.
-          recognize appropriate communication behavior on social networking websites/applications.
-          recognize the difference between the 15 social media categories (social networking, publishing, photosharing, audio, video, microblogging, livecasting, virtual worlds, gaming, productivity applications, aggregators, RSS, searches, mobile, and interpersonal)
-          Cite examples of effective and ineffective communication messages on social networking websites/applications.
B. Skill Outcomes
-          project the future and potential impacts of social networking technology
-          demonstrate how to use key concepts on various social networking websites/applications to communicate with others.
-          analyze and interpret one's own personal verbal and nonverbal messages on social networking websites/applications.
-          demonstrate usage proficiency in at least one social networking technology



If you have any questions about the course, please contact our Communications Department at 254-968-9149

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